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Time weighs in on the book “The Curse of the Mogul” written by Jonathan Knee, Bruce Greenwald and Ava Seave.

According to these authors, the biggest problem with media companies today is the moguls who run them.

These moguls have been:

…seduced into believing that content is king, bigger is always better and talent — especially their own — is irreplaceable. So blinded are they, they have mismanaged their companies and shareholders have suffered. Co-author Knee, director of the media program at Columbia University and an investment banker with Evercore Partners, weighs in on the next big media deal, the treachery of the Internet and why the movie business sucks.

To read Time’s review on “The Curse of the Mogul” and get answers to the following questions

  • Is the future of the media smaller?
  • So then, what do you think of the Comcast NBC-Universal Deal?
  • Isn’t the jury still out on MySpace?
  • So was Paramount’s saying no to Tom Cruise a shrewd business move?
  • A lot of people have sounded the death knell for print media, but you disagree. Why?

Click here

>>> Click Here To Get Your Copy Of “The Curse Of The Moguls”!

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